 
Moving Forward's bi-monthly newsletter www.movingforwardcoaching.com.au Email: robyn@movingforwardcoaching.com.au July 2004, Issue #5 |
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| A note from Robyn |
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I'd like to welcome all my subscribers to 'Tips to create a
successful business'. You are receiving this newsletter because you or
someone you know subscribed you to our mailing list. This Newsletter is 100% Opt
In Only! Please pass this newsletter on to anyone who you feel might benefit
from its content. Just send them a copy or have them visit our website at
http://www.movingforwardcoaching.com.au. If you feel that you have received
this newsletter in error and wish to be removed from our mailing list, you will
find easy removal instructions at the bottom of this newsletter. Welcome to the fifth edition of this newsletter and also a big welcome to all our new subscribers. In this issue we have another great interview with a business owner who has created a great business that is not just a job for themself, but a successful business. This month we have an interview with Sophia Cull of The Health Exchange in Craigieburn, Victoria (in fact this is my home town). Sophia started her business under the Australian NEIS scheme and some four and a half years down the track is increasing her business turnover annually. She is also participating in Moving Forward's Successful Business Program. I have just heard that I will be profiled in the Success Story in the August edition of the Work From Home magazine. The article is titled 'Passion for increasing the survival rate of small business' and it will appear on Page 36 and 37. It is my story about what I am passionate about and the business that I have developed. Many businesses are now experiencing and achieving great results from our Successful Business Program, either through individual business coaching or through workshops. Click here to download the flyer which outlines the Successful Business Program. A business coach will hold you accountable - if you want to achieve something they will help you break it down to achievable bits and then hold you accountable to achieve it. Our aim is to give business owners the skills to run a successful business whilst they work on their own business and ACHIEVE. If you want to achieve then hire a coach. Why not contact us for your FREE chat to discuss how we can help you to take your business to the next level. In this issue we are also celebrating the opening of MFBT's Business Growth & Sanity Centre in Glenroy, which is dedicated to nurturing businesses through start-up, growth and maturity. Through business coaching and training, this centre will prove to business owners that being in business for yourself can be fun and profitable ......with the right support. MFBT's Business Growth & Sanity Centre will deliver Moving Forward's Successful Business Program as well as other programs dedicated to small business survival. Contact us for your FREE chat to determine your coaching and training needs to run your successful business.
Please feel free to share this newsletter with others, but
pass it on in full and always remember that:
A SUCCESSFUL BUSINESS ™ MFBT P/L provide individual coaching, training and workshops to help you develop a successful business. Moving Forward develop the training programs. |
| In this issue: |
| Know what you want |
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Setting clear goals works for business and in life. If you work out what the goal is YOU are then in the driver's seat. If you don't know what you want then don't expect others to know. Don't leave your future, or the future of your business to chance. Take responsibility, set goals and then act accordingly being open to answers that can generate results. This is a personal story of how knowing what you want and then being open to opportunities can achieve results. Often when you know what you want, the opportunities arise. My parents are a very aged couple who have been married for 58 years. A couple of months ago my father's dementia worsened to the point of not being able to look after himself and needing full time care. He also had fallen and given himself a hairline fracture of the hip. He was admitted to hospital. My mother's vascular dementia had also been worsening over the past year. I was told by the hospital Aged Care Assessment team that dad would have to go to a nursing home and mum into a hostel. What a terrible thing to happen after 58 years of living with each other. In my business and personal life I always set goals and plan and I encourage my clients to do the same. It is very hard to do when faced with urgency and emotional trauma but my goal was to get both of them together. Nursing home accommodation is very hard to get into in Victoria - there are very long waiting lists at each facility, so I was told that dad would have to go to a temporary nursing home in Reservoir until a vacancy came up (could be a year or so). My heart dropped as this was too far for mum to visit. She is in a hostel in Glenroy. I was told to go and have a look at the nursing homes and put his name down on waiting lists at six. As I visited one in Glenroy I found that someone had died at this nursing home. It was a man who had died, so they were looking for a man to fill the room. I said I wanted the spot.......and guess what - I got it - and believe it or not it is the only private room in this nursing home. Although they are not together they are now close in proximity so that mum can easily visit. My goal was to still get them together as they are pining for each other after 58 years of marriage. I was reading our local paper and saw an advertisement for nurses at a new Aged Care Facility that was being built. I drove to the address of the facility and found that they had units for sale. This facility uses a different method of allocating beds. It is a facility where you can buy units and it is a gorgeous facility. Mum and dad have bought one and they will be together early August. Hopefully together for their wedding anniversary on 11 August. HOORAY!!!!! Knowing what you want and then going for it works and opportunities open up. |
| Interview with Sophia Cull (The Health Exchange) |
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The Health Exchange is located in Craigieburn and is known for Massage Therapy and Osteopathy. The Health Exchange also provides Shiatsu Therapy, First Aid classes and information about the environment and your health. It is also the first point of call for advice on where to get specialised alternative health care advice in the Northern Suburbs. The Health Exchange is also known for its peaceful environment where people can go to relax and come out feeling great. Sophia opened The Health Exchange in January 2000 and has been steadily growing its client base and profit margin. When you talk to Sophia you understand that she is very passionate about her business and has a great vision of where to take it in the future. Congratulations Sophia on the business developments that you have made so far.
Tell me a bit
about how you decided to start a business in massage
What is your
vision for The Health Exchange?
How did you go
about creating a successful business? I like to play games with numbers. For example, I found that in my first two June’s I sold only 29 massages each. I had this justifiable thought that no one wants a massage in June! Then I questioned myself: What if it was me not wanting to massage, not them not wanting one?! So I decided to play a game in June. I called it the “Stocktake Sale – All Massage Must go” and I advertised to “supply and fit” 100 massages. That June I sold 86 massages. The following year in the same game we sold 105. I disbanded the belief that nobody wants a massage in June! I plan every month to be bigger than the month before. If something doesn't work then I analyse it and look for what was missing (or present) when it didn't work. I always monitor the numbers. I am very stats driven and I like to beat the previous numbers. Since I have been in business the profitability and massage sales have increased each year. The rebooking rate (clients make their next appointment before leaving the clinic) is an average of 83% each month. We have a great relationship with our clients and they love coming to the clinic because it is a relaxing and enjoyable atmosphere.
Tell me about
your team building and staff empowerment initiatives
Sophia, can the
business run without you being there now? Next time you are looking for a Massage, Osteopathic Consultation or Shiatsu Treatment why not give The Health Exchange a call. You can find The Health Exchange at 4 Crockett Avenue, Craigieburn and their telephone number is 9308 4762. Don't forget to tell Sophia or her staff that you read about The Health Exchange in Moving Forward's newsletter. |
| Coming events (this section is dedicated to training and coaching organisations delivering Moving Forward's programs. If you would like to run one of Moving Forward's programs contact us) |
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For those of you living in Melbourne, take time out to participate in our
Successful Business program workshops run by MFBT Pty Limited and delivered at
MFBT's Business Growth & Sanity Centre.
You work on your own business. Plan your successful business Being in business doesn't have to be hard. Plan for the success of your business (or intended business) with this short Business Planning workshop. Know what you want the business to add to your life and your vision for your successful business, plus much more. Imagine how you will feel when you know exactly where your business is going and how you will get there. All of this is done in a relaxed, nurturing and safe environment. This workshop is interactive and will challenge you to think outside the square to look at the big picture and plan for SUCCESS. ------------------------------------------ Other workshops to be conducted at MFBT's Business Growth & Sanity Centre. Contact us to find out more Take control of your Business Create Systems - create your Operations Manual Leading and empowering your team Take control of your life To register your interest for these workshops or future workshops,
email or phone
If you would like to deliver some of Moving Forward's workshops then contact me at Moving Forward on 9308 3844 or email robyn@movingforwardcoaching.com.au |
| Useful contacts and products |
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Are you intending to start a business? Find out how to set it up correctly with this 'Successful Business Startup Guide' written by Michael Hersley. Click here for more details and to order. It has a 100% Money back Guarantee and is an excellent guide for successfully starting and operating your own business in Australia today. The investment is $225 (including GST and delivery), and this comes together with a FREE CD with Moving Forward's FREE business plan template in MS Word and also a great E-Book by Brett McFall who is a famous Australian copywriter - 30 Minute Marketing Miracle (usually sells at US$39). Is your business performing to the standard of other businesses in your industry? Soak up the free business information at http://www.ebc.com.au Take a specific look at the business benchmarking guides and information for your industry. SPECIAL OFFER 10% discount if you mention Moving Forward's newsletter. Don't order online, but ring the Entrepreneurial Business Centre directly and speak to Antonio on Tel: 1300 300 586 for a 10% discount on any business guide. (You must speak to Antonio - who can also answer any questions that you may have about the guides). If you are from overseas Antonio's direct number is +61 2 9857 1472
Recommended Book to read: Fish
by Stephen Lundin et al. |
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